Who We Are and What We Do

Lina Group, Inc. is a strategic marketing consulting firm focused on helping professional services companies achieve market dominance. Our mission is to help each client gain and sustain a unique, high-profit, high-growth market position.

• We work exclusively with professional services in extremely competitive environments to help them generate demand and become the Go-To Sources in particular markets.
• Most of our clients are well-recognized information technology service providers and management consulting organizations.
• We are a virtual consulting firm composed of over 30 experienced professionals.
  

The firm was founded in 1992 by former Accenture executive, Theresa Lina Stevens.


What Makes Us Different

There are many capable companies out there who can help firms execute strategy and marketing projects. But Lina Group, Inc. is completely focused on one type of outcome for one type of business: Market Dominance for professional services. And we have developed a systematic approach for helping companies toward this goal. It is the Apollo Method for Market Dominance™, the first methodology specifically geared toward helping professional services firms generate demand and win their market space races. It is a formula for becoming a Go-To, instead of a Me-Too.

Every professional service should seek to build a defensible market position with a footprint so unique that no competitor will be able to match it. Though it is easy to declare a market position or create an image, it is very difficult to put all of the proper pieces in place, balance near-term and long-term priorities, and actually deliver on promises. The Apollo Method™ is not an approach for helping our clients create a perception, it's an approach for creating a reality.


Our People

As with any method, execution is everything. Only someone who has worked in and helped run a professional services firm can understand the complexities and challenges associated with this type of business. Led by former Accenture executive, Theresa Lina Stevens (bio), Lina Group, Inc. is a virtual consulting firm composed of more than 30 former executives with market leaders in a variety of industries who have held both line and staff positions. They have a firsthand understanding of what our professional services clients face each day and are specialists in various aspects of the Apollo Method. Many of them have also worked on the other side of the table as clients or business partners of major professional services firms, so they have the added benefit of understanding the perspectives of our clients' clients.

They are former practitioners from market leaders, including:

They have deep functional expertise in the areas of:

• Corporate Strategy
  
• Information Technology
  
• Market Assessment and Selection
  
• Marketing, Advertising and Public Relations
  
• Recruiting, Training and Professional Development
  
• Sales and Business Development
  
• Change Management
  
• Internet-Enabled Marketing and Channel Development
  
• Executive Development
  
• Business Process and Methodology Design
  
• Project Management
• International Market Development
  

We Walk Our Talk

Because we are in the same business as our clients, the strategy and plan we developed for ourselves has become a service offering for our clients. From our vast experience and exposure, we culled the most powerful approaches and marketing tactics. We pulled out the common threads. We threw away the wasteful activities. We identified the key success factors. The result is that we have:

• An unwavering conviction in our belief in the power of focus.
• A step-by-step approach for establishing a dominant leadership presence in a market space.
• Strong philosophical and practical guiding principles for Strategy and Marketing as business processes in professional services organizations.
  
  

For more information on who we are: email us at who@linagroup.com, or call us at (415) 392-1800.

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