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Make Your Plans to Attend the Upcoming Workshop:
Introduction to Market Dominance Strategy for Professional Services
Where and When San Francisco, May 23-24, 2000 (Tues-Wed)
Workshop Overview This very practical, results-oriented workshop will review why and how a professional services organization should pursue a market dominance strategy in a competitive environment. If you are not a Go-To Source in your chosen market(s), you are or will soon become a Me-Too, which will ultimately lead to declining margins, recruiting difficulties, and slower growth. This intensive workshop will make the case for pursuing market dominance and describe how you can immediately begin to stand out in your crowded market space. Each workshop topic includes one or more guided activities in which participants apply the material to their individual business situations. Participants will begin to actually develop their market dominance plans for becoming the Go-To Source in their chosen markets, using the framework and tools of the Apollo Method for Market Dominance™
Cost The special, discounted fee for this course is $750.
Workshop Leader Theresa Lina Stevens, CEO, Lina Group, Inc. and Apollo Method for Market Dominance™ author
Who Should Attend Senior executives responsible for the profitable growth of the company or individual business unit. The workshop is especially appropriate for B2B companies that provide a business solution with a heavy services component in which their people are working directly with clients to solve a business challenge (e.g., web integrators, IT professional services, management consulting firms, VARs, software and hardware providers with a services component to their offerings, systems integrators, venture capital firms, etc.). The workshop will also be valuable for business solutions companies working to create a market, facing pricing/recruiting pressures, and/or having trouble differentiating in an intensely competitive market.
To receive a registration package or more information, contact us:
email: inquiry@linagroup.com
telephone: 415-392-1800
fax: 415-704-3344
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