Lina Group, Inc.

Ziff Davis Channel Zone, “Five Strategic Marketing Resolutions for the New Year”
Theresa Lina Stevens, January 4, 2004

Here are five goals that should be in your business plan this year.

http://channelzone.ziffdavis.com/article2/0,3973,1425826,00.asp

Ziff Davis Channel Zone, “Dominating Your Market During Tough Times”
Theresa Lina Stevens, December 17, 2003

Is your offering in danger of becoming a commodity with margins so low that you can’t grow your business? Here is a formula for breaking out of the commodity trap.

http://channelzone.ziffdavis.com/article2/0,3973,1415849,00.asp

CMP ChannelWeb, “B2B Tip Sheet”
Peter Bochner, August 11, 2000

This collection of tips and news items includes a one-paragraph overview of the Apollo Method for Market Dominance™.

http://vb.channelsupersearch.com/news/var/19139.asp

VAR Business, “How to Streamline Your Journey to Market Dominance”
Theresa Lina Stevens, June 7, 2000

As Part 3 of the "Play to Win Your Space Race" series, this article summarizes a four-stage approach that uses the historic Apollo Space Program as a model for how to win your space race. You’ll learn why the Apollo Space Program is a relevant and inspirational model for this industry. The article provides an overview of the formula many firms have used to achieve market dominance and some steps you can take right away to begin your journey.

http://vb.channelsupersearch.com/news/var/17300.asp

VAR Business, "Rule Your E-Biz Space"
Carol Ellison, March 16, 2000

Featuring Theresa Lina Stevens's recent article on Market Selection, this brief review encourages Internet professional services companies to shun "me-too" status in today's competitive Internet professional services environment by first defining which markets they will and will not serve. It offers a few quick tips and quotes Lina as saying, "In a market full of me-too look-alikes, the question of the day is, 'What don't you do?'"

http://www.varbusiness.com/mgmt/mgmt.asp?ArticleID=14881

VAR Business University, "How to Dominate an E-Business Space -- The Art
and Science of Market Selection"
Theresa Lina Stevens, February 14, 2000

As Part 2 of the "Play to Win Your Space Race" series, this article introduces an approach to market selection and reviews the importance of defining a unique market position built around a market problem.

Series Overview:
http://www.varbusiness.com/university/news.asp?ArticleID=11969
Part 2 Article:
http://www.varbusiness.com/university/Management/seminar.asp?
ArticleID=13834

VAR Business, "A Millennium of Change in the Blink of a Decade"
Carol Ellison, December 17, 1999

In looking back on the last millennium, VAR Business asked Theresa Lina Stevens, as a VAR Business University faculty member, to comment on what she thought was the most significant event, trend or innovation of the 1990s.

http://vb.channelsupersearch.com/news/var/12236.asp

VAR Business University, "Play to Win Your Space Race"
Theresa Lina Stevens, December 6, 1999

In this online "workshop" (how-to article), learn why and how to pursue a market dominance strategy in a competitive professional services environment. The first installment of this three-part series is entitled, "The Power of Being the Go-To Source." VAR Business University is the web-based professional development arm of VAR Business Magazine.

Series Overview:
http://www.varbusiness.com/university/news.asp?ArticleID=11969
Part 1 Article:
http://www.varbusiness.com/university/seminar.asp?ArticleID=11973

VAR Business, "In the Back of the Pack: Why Some Vendors Lose"
Jan Stafford and Matthew A. De Bellis, September 17, 1999

When handing out its APEX awards, VAR Business also explored why vendor channel programs fail. Whether talking about software, peripherals, or any other product, the issues are the same: VARs need partners who can help them add value in the market place. Quoting Theresa Lina Stevens, the article lays out three areas in which any vendor should be contributing to a VAR's value-add quotient.

http://www.varbusiness.com/technology/tech.asp?ArticleID=9439

VAR Business, "Strategy for Success: Focus on Being a Market Leader"
Jennifer D'Alessandro, August 27, 1999

Editor Jennifer D'Alessandro's column encourages the industry to listen to the Lina Group, Inc. buck-the-trend message of "focus, be unique, and play to win." The article features the Apollo Method for Market Dominance™ as an approach for accomplishing this and outlines the four stages of the method. "Says Silicon Valley consultant Theresa Lina Stevens...the best way to the top is to stand out and clearly differentiate yourself, establishing a unique, high-margin market position that can be sustained over time."

http://vb.channelsupersearch.com/news/var/8724.asp

Computer Reseller News, "Knowing What You Stand For"
Heather Clancy, Editor, August 20, 1999

Editor Heather Clancy dedicates a full column to Lina Group, Inc.'s message, when she urges the entire industry to address a burning question: “...You can't be all things to all people... What do you stand for?” The article provides a call to action and encourages readers to explore the Apollo Method™ as an approach for helping them toward market dominance.
http://www.crn.com/search/display.asp?ArticleID=8570

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