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Media Contact
Theresa Lina Stevens, President
Telephone: 415-392-1800
Facsimile: 415-704-3344
E-mail: tmlina@linagroup.com
Who
Lina Group, Inc. is a strategic marketing consulting firm focused on helping professional services companies achieve market dominance. Its mission is to help each client gain and sustain a unique, high-profit, high-growth market position. Lina Group works exclusively with professional services in extremely competitive environments to help them generate demand and become the Go-To Sources in particular markets. Most of Lina Group's clients are well-recognized information technology service providers and management consulting organizations. Lina Group is a virtual consulting firm composed of over 30 experienced professionals and was founded by former Accenture executive, Theresa Lina Stevens.
What
Lina Group's work is built around its proprietary Apollo Method for Market Dominance™, the first methodology specifically geared toward helping professional services firms generate demand and win their market space races. It is a streamlined formula for becoming a Go-To, instead of a Me-Too. Every professional services firm should seek to build a defensible market position with a footprint so unique that no competitor will be able to match it. The Apollo Method for Market Dominance™ helps firms achieve this goal.
Where
Lina Group, Inc. is a virtual consulting firm composed of professionals located throughout the United States. The company mailing address and contact information are:
268 Bush Street, Suite 828
San Francisco, CA 94104
www.linagroup.com
Telephone: 415-392-1800
Fax: 415-704-3344
Email: inquiry@linagroup.com
When
The firm was founded in 1992 and has since conducted more than 300 projects for professional services practices. It researched and developed the Apollo Method for Market Dominance™ throughout 1998 and 1999 for a July 16, 1999 market launch that coincided with the 30th Anniversary of the launch of the historic Apollo 11 Mission to the moon.
Why
Lina Group developed the Apollo Method for Market Dominance™ to help professional services firms solve a critical challenge every firm faces: How to stand out and clearly differentiate itself in order to establish a unique, high-margin market position that can be sustained over time. We chose NASA's Apollo Program as a model, because it is a perfect example of moving from 'me-too' to 'go-to' status. When the former Soviet Union repeatedly beat the U.S. in space exploration firsts, Kennedy staked out the unclaimed territory. Apollo became a methodical program that focused the resources and attention of the entire free world on one thing: Put a man on the moon and bring him home. And they did.
How
Lina Group, Inc. only works with clients that are committed to laying a foundation for and pursuing market dominance. We provide training, tools, and consulting services to help clients understand and apply the Apollo Method for Market Dominance™ to their situations. We use it as a guideline and tailor the approach to a client's size, resources, goals, market, and culture. We bring the right team to each client situation by drawing from a coalition of more than 30 consultants, as well as several specialty firms with whom we have alliance relationships. We will soon have diagrams and more information available on our web site to explain the Apollo Method™ and how we help clients apply it. If you would like us to notify you when it becomes available, send a brief email to inquiry@linagroup.com.
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