• We work exclusively with professional services in extremely competitive environments to help them become the Go-To Sources in particular markets.
  
• Most of our clients are well-recognized information technology service providers and management consulting organizations.
  
• We are a virtual consulting firm composed of over 30 experienced professionals.
  
• The firm was founded in 1992 by former Accenture executive, Theresa Lina Stevens.
  

What Makes Us Different

Lina Group, Inc. is completely focused on one type of outcome for one type of business: Market Dominance for professional services. And we have developed a systematic approach for helping companies toward this goal. It is the Apollo Method for Market Dominance™, the first methodology specifically geared toward helping professional services firms generate demand and win their market space races. It is a streamlined formula for becoming a Go-To, instead of a Me-Too.

Every professional service should seek to build a defensible market position with a footprint so unique that no competitor will be able to match it. The Apollo Method for Market Dominance™ helps firms achieve this.


Why We Developed the Apollo Method for Market Dominance™

As individuals, we have been working in this industry for over 15 years, ever since the arena of professional services marketing began to open up. Collectively, we have spent more time and energy than anyone else in the marketplace thinking about, researching, actually doing real work in the field of professional services strategy and marketing.

During this time, we have worked on almost every type of strategy or marketing project imaginable. And through this experience, we began to see patterns. What made the difference between a market leader and a me-too provider? Why is it that one company seems to be able to name its price and has to turn business away, while another of the same capabilities and quality has to cut prices to compete? And ironically, we found ourselves in that very same position. Because, like many of our clients, we didn't appear to be any different from any other company out there that can manage projects and execute strategy or marketing programs.


We Walk Our Talk

Because we are in the same business as our clients, the strategy and plan we developed for ourselves has become a service offering for our clients. From our vast experience and exposure, we culled the most powerful approaches and marketing tactics. We pulled out the common threads. We threw away the wasteful activities. We identified the key success factors. The result is that we have:

• An unwavering conviction in our belief in the power of focus.
  A step-by-step approach for establishing a dominant leadership presence in a market space.
  
• Strong philosophical and practical guiding principles for Strategy and Marketing as business processes in professional services organizations.
  

How We Help Our Clients

Lina Group, Inc. only works with clients that are committed to laying a foundation for and pursuing market dominance. We provide training, tools, and consulting services to help clients understand and apply the Apollo Method for Market Dominance™ to their situations. We use it as a guideline and tailor the approach to a client's size, resources, goals, market, and culture. We bring the right team to each client situation by drawing from a coalition of more than 30 consultants, as well as several specialty firms with whom we have alliance relationships.

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