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Apollo Method™ Summary Matrix
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Stage
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Objective
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Key Implementation Strategies
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Sample Execution Programs and Projects
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Sample Projects We've Completed
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| Launch |
Target unclaimed territory and launch a unique approach to a common, critical problem no one else is addressing. |
- Define what you want to mean in the market place and how that will spell success for your company
- Place your bets -- target a segment to dominate
- Identify a common, critical market problem you can own
- Develop a unique point of view on problem and fresh approach for solving it
- Tell your story -- Establish ownership of the approach (publish it)
- Design proprietary offering for implementing approach
- Have an infrastructure that supports the vision
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- Current Assessment
- Vision Development
- Market Selection
- Positioning Strategy
- Point of View Development
- Service Offering Definition
- Business Strategy
- Operations Planning
- Market Launch
- Operating Infrastructure Development
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- Define what you want to mean in the market place and how that will spell success for your company: Helped telecom operations support systems practice assess its current situation; developed business vision and high level measures of success.
- Place your bets: Managed global team of line practice personnel on five continents in the development of strategic vision and market dominance plan for $500 million industry practice seeking to quadruple through organic growth in five years.
- Identify a common, critical market problem: Led a global market assessment project to identify and prioritize most critical issues facing telecommunications industry; defined market segments and estimated growth rates.
- Develop a unique point of view on problem and fresh approach for solving it: Helped telecom operations support systems practice narrow its scope around a specific market problem and business solution; defined unique market position
- Tell your story: Managed research effort and publication of comprehensive industry white paper defining key industry issues and the client's unique approach for addressing them.
- Design proprietary offering for implementing approach: Assisted with the definition of service offerings for new service line organization within global practice.
- Have an infrastructure that supports the vision: Assisted Internet start-up with the development of planning and management processes to support vertical market dominance vision.
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| Ignite |
Continuously ignite the marketplace by visibly evangelizing your message and building momentum around your approach. |
- Draw industry attention to the problem -- become a player
- Aggressively evangelize the message, internally and externally
- Convert key industry execs and other influencers ("large tree trunks with vast root systems")
- Establish your message as a common topic of discussion
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- Strategic Market Planning
- Internal Evangelism
- Executive Positioning
- Message Development
- Corporate Image-Building
- External Evangelism
- Executive Presentations
- Market Development Programs
- Account Planning
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- Draw industry attention to the problem -- become a player: Helped telecom vendor narrow down and focus its marketing activities on a central theme and more targeted, high-power audience.
- Aggressively evangelize the message, internally and externally: Led media relations initiative to put customer relationship management issues on agenda of key trade press and conferences.
- Convert key industry execs and other influencers ("large tree trunks with vast root systems"): Helped telecommunications vendor identify and prioritize target list of industry influencers.
- Establish your message as a common topic of discussion: Helped telecom vendor generate broad industry awareness of key systems integration issues facing the industry.
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| Navigate |
Help your clients navigate the journey by providing the skills, tools, training, and services that help them implement your approach. |
- Establish industry 'community of believers'
- Establish an end-end offering ("whole product") using internal and/or external resources, partners, alliances, products
- Begin to implement with select "visionary" clients
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- Community Building
- Account Management
- Opportunity Management
- Service Offering Development
- Training Program Development
- Project Management
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- Establish industry 'community of believers': Developed and produced major industry-wide conference; conducted year-round relationship-building activities in association with event.
- Establish an end-end offering ("whole product") using internal and/or external resources, partners, alliances, products: Helped leading hardware vendor develop a strategy for working with systems integration partners to develop end-end vertical industry offerings.
- Begin to implement with select "visionary" clients: Developed an opportunity management system to help global consulting firm focus limited resources on most strategic opportunities.
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| Accelerate |
Build loyalty among your "community of believers" who help you then accelerate and sustain your position. |
- Lead and expand 'community of believers'
- Revisit point of view, build in market feedback, refresh, reissue
- Broaden penetration into more pragmatic clients, now that concept has been proven
- Assess market trends and identify adjustments to the strategy
- Continuously adapt to your changing market
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- Community Building
- Relationship Management Programs
- Market Assessment and Trends Analysis
- Practice Growth Planning
- Operations Management and Tracking
- Business Process Development
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- Lead and expand 'community of believers': Planned and executed fully-integrated dialog marketing program built around private, high-level conference.
- Revisit point of view, build in market feedback, refresh, reissue: Conducted secondary research and advisory council focus groups; designed client-sponsored conference agenda to incorporate fresh point of view and promote it to the market place.
- Broaden penetration into more pragmatic clients, now that concept has been proven: Helped vertical industry practice identify target segments; developed market profile and penetration strategy for each segment.
- Assess market trends and identify adjustments to the strategy: Conducted internal and external assessment for high-end project management firm; facilitated leadership team in revising the business vision and strategy based on refined direction.
- Continuously adapt to your changing market: Assisted global PR firm in a self-evaluation of progress toward its strategic vision and defined highest-priority implementation issues.
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