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Be the Go-To: How to Own Your Competitive Market, Charge More, and Have Customers Love You For It
News: Register Now for Upcoming Events! See Schedule Below
Differentiate to Dominate
For organizations that don't want to compete on price, Lina Group, Inc. provides market dominance strategy consulting and training to help them clearly differentiate for sustainable growth and higher margins. We specialize in enterprise software, services and solutions aimed at c-level and senior executives.
The Approach
The Book
Events and News
Why the Apollo Method?
Our work is built around the four-stage Apollo Method for Market Dominance™, which consists of the four pillars of sustainable differentiation that lead to higher margins and growth. The method captures and systematizes the approaches successful firms and individuals have been using for years to set themselves apart in crowded fields and stand out as "the only ones to go to" in the minds of target customers. Learn more>>
BE THE GO-TO: How to Own Your Competitive Market, Charge More, and Have Customers Love You For It
Are customers failing to see what sets your company apart, pushing your prices (and margins) down? Find out in this Amazon #1 bestseller, step by step, how to become the Go-To in your market using the Apollo Method for Market Dominance. You’ll find out how the same strategies that put a man on the moon have helped companies like Disney, Apple, Tesla, Salesforce and many others dominate as market leaders. LEARN MORE AND GET THE BOOK HERE.
Recent and Upcoming Appearances
Come back soon for new 2020 dates.
Register Now
Women of Industry: Innovation and Success, Featured Speaker, Aug 26, 5:30-6:30 pm Pacific
Verde Group Webinar: “Be the Go-To,” Featured Speaker, Oct 15, 10 am Pacific
Silicon Valley Product Management Association, Nov 4, 6:30 pm Pacific
Coming Up
Disruptive CEO Nation Podcast Interview with Allison Summers
Innovation and Leadership Podcast Interview with Jess Larsen
Inbound Success Podcast Interview with Kathleen Booth
Marketing Geeks Podcast Interview with Justin Womack and Andros Sturgeon
Select Recent Appearances
Serve to Lead with James Strock, podcast interview on providing market leadership
The Alkimia Success Show with Diana Olynick, podcast interview on pursuing market leadership as entrepreneurs (video here)
Author Hour podcast interview on how to become the Go-To in your market
Life as Leadership podcast interview with Josh Friedeman on how to stand out in a world of duplication
Stanford eCorner educational videos on positioning, pitching and presenting as a Go-To, Stanford University
Atlanta Business Radio Interview on the Apollo Method for Market Dominance
“Leading with Personal Power,” Monte Jade West Science and Technology Association, Featured Speaker
UC Santa Cruz “Zentrepreneur Symposium Series” at Jack Baskin School of Engineering, guest speaker in conversation with former Tesla senior exec, Toby Corey
Recent Articles
“Channeling Leonardo da Vinci, the Scientist and Marketer,” Market Ready RX blog, guest post
Note: Contact us to arrange an interview or conduct a talk at your event at inquiry@linagroup.com.